Our Strategy

Discipline. Approach. Value Creation.

We pursue opportunities across core-plus, value-add and opportunistic real estate strategies, combining local market knowledge, disciplined underwriting and active management.

Investment Domains

Investment Strategies

Our funds are underpinned by three distinct investment strategies, each premised on value creation.


01 / Investment Strategy

Core-plus

Stabilised income-generating opportunities, capturing assets in primary markets with modest value-creation potential and predictable cash flows.

Income led opportunities

 


02 / Investment Strategy

Value-add

Transitional opportunities requiring repositioning, renovation or re-leasing to unlock embedded value and drive appreciation.

Active repositioning

 


03 / Investment Strategy

Opportunistic

Complex situations — distressed assets, development opportunities — targeting outsized risk-adjusted returns.

Complex real estate situations

 

Investment Framework

Investment Process

Our investment lifecycle combines sourcing and acquisition discipline with ongoing ownership and management for the delivery of the investment strategies.

01

Identify

Source and evaluate opportunities through strong and deep industry relationships and local market knowledge.

02

Acquire

Undertake due diligence and structure investments with attention to value creation and downside risk management considerations.

03

Manage

Maintain active oversight of acquired assets and execution of business plans. Implement leasing, capital works and repositioning initiatives as appropriate to each asset.

04

Divest

Prepare the investment for divestment, considering asset positioning, market conditions and the appropriate exit strategy.

Our Capabilities

In-House Capabilities, Management Structuring.

Our investment strategies are supported by complementary capabilities spanning investment, structuring, asset and development management.


01 / Capability

Investment Management

Origination, evaluation, structuring and execution of real estate investment opportunities.


Explore Capability →


02 / Capability

Asset Management

Hands-on asset planning, leasing and capital initiatives designed to support asset value creation.


Explore Capability →

 


03 / Capability

Development Management

Development planning and project delivery capabilities, for developers actively manage development and achieve optimal investment outcome.


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Get in Touch.

Whether you are considering an investment with Firmus or have an opportunity to share, our team would like to hear from you.